About Jussi
On my spare time I fly a space rocket with my two boys. The space rocket is real, let no one say differently.
During the nights I delve into photography and painting, and spend too much time reading articles on new technologies, watches, design, advertising, digital marketing and fashion.
I keep my family fed. I cook amazing meals. Really, I do. I dabble in whisky and enjoy even bad movies, because well, you have to, in order to recognise the good ones.
On and off work, but on business, I’m very driven and pour my heart to every brand I work with. My peers say, that I’m a deep analytical thinker and a creative innovator with a very goal oriented mind. I need to understand and manage the big picture, but I’m known to have a keen eye on even the smallest visual details. I believe that passion in people drives results and do my utmost to inspire my teams towards a common goal.
My business side in short:
- 15 years of experience in marketing, business development and general management
- 10+ years of leading teams in local and international environments
- 10 years in head of digital marketing type roles in integrated marketing settings
- Multi-industry background from Premium Consumer Goods to Retail and Sports Fashion
- International experience in 8 countries: Nordics, Baltics and the United Kingdom.
- Managed 24 brands and multiple product portfolios from strategy to plans to action always delivering higher than market business growth and improved brand metrics.
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